Silverfish UK are thrilled to announce the addition of the premium Italian brake manufacturer Formula to its brand porfolio.
Having ridden Formula brakes for a number of years, the whole Silverfish team have become huge fans of their brakes. The One brake and the R1 brake are probably the lightest and most powerful disc brakes available on the planet - winning numerous awards and accolades, and succeeding in pushing the braking benchmark ever higher and higher. The R1 brakes won Best Brake of the Year in What MountainBike's recent 2010 awards issue, and managed to score two slots in the Dirt 100 best products of the year issue with the R1 and One brakes.
What Mountain Bike 2010 Award Winner - "Nothing matches the outstanding R1s for feather weight, serious power and luxuriantly communucative control"
Formula was established in 1987 in Prato Italy with the objective of manufacturing high-end motorcycle disc brakes. In 1993 the forward thinking staff at Formula started developing and producing mountain bike specific disc brakes to fuel their appetite for the development of everything two wheeled. Using the knowledge gained from producing championship winning motorbike disc brakes, coupled with Formulas passion, the company were the first to successsfully design, produce and distribute disc brakes for the MTB market.
All Formula products are designed, assembled and shipped to countries and riders the world over from Prato in Italy. A recent move to a larger multi-floored facility has increased Formulas production capabilties and brought all of Formulas departments back under one roof. Formula has built its business on their high levels of performance and product quality which has won them fans the world over, and cemented them as leaders in the market.
Silverfish's Marketing Manager Pete Drew said:
"We're so pleased to be offering Formula brakes and products to the UK IBD network. Their performance and quality has made them market leaders in our eyes which is why we are so keen to work with them. The products constantly win magazine tests and gain World Cup podiums which further backs up their performance."
Silverfish UK will be receiving stock of the full Formula brakes product range from mid-December including all spares and accessories to offer dealers a high level of back-up.
For further information and details about becoming a Formula dealer please call the Silverfish UK sales office on 01752 843882.
www.silverfish-uk.com
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Formula was established in 1987 in Prato Italy with the objective of manufacturing high-end motorcycle disc brakes. In 1993 the forward thinking staff at Formula started developing and producing mountain bike specific disc brakes to fuel their appetite for the development of everything two wheeled. Using the knowledge gained from producing championship winning motorbike disc brakes, coupled with Formulas passion, the company were the first to successsfully design, produce and distribute disc brakes for the MTB market.
All Formula products are designed, assembled and shipped to countries and riders the world over from Prato in Italy. A recent move to a larger multi-floored facility has increased Formulas production capabilties and brought all of Formulas departments back under one roof. Formula has built its business on their high levels of performance and product quality which has won them fans the world over, and cemented them as leaders in the market.
Silverfish's Marketing Manager Pete Drew said:
"We're so pleased to be offering Formula brakes and products to the UK IBD network. Their performance and quality has made them market leaders in our eyes which is why we are so keen to work with them. The products constantly win magazine tests and gain World Cup podiums which further backs up their performance."
Silverfish UK will be receiving stock of the full Formula brakes product range from mid-December including all spares and accessories to offer dealers a high level of back-up.
For further information and details about becoming a Formula dealer please call the Silverfish UK sales office on 01752 843882.
www.silverfish-uk.com
